Vishwas Lele’s secret to turning a boring topic into a compelling eBook
Click here or click the cover to go to Vishwas Lele’s Amazon Kindle eBook. Vishwas Lele signed up to work with me as a Beta Author this past summer to write a short eBook. He is CTO of DC-based systems integration company Applied Information Sciences. I was delighted he was local because it meant we could meet face-to-face. Still, when [...]
Why online programs are part of the reinvention of work and learning
Those who are not steeped in digital media (blogs, Facebook, Twitter) may not be familiar with a phenomenon that has exploded in the past few years. For lack of a better descriptor, I will call it the rise of online programs. Perhaps the best way to explain an online program is to articulate what it is not. I do not [...]
3 tips to use the momentum of NaNoWriMo to write a nonfiction eBook
NaNoWriMo started yesterday! November is National Novel Writing Month and, in case you’ve missed it, this is the 14th year of this nutty annual event. NaNoWriMo is a writing spree for thousands of would-be novelists who commit to churning out 50,000 words of fiction in 30 days. Quality be damned. It’s quantity that counts. The folks who run this free [...]
Make Your Idea Matter: how Bernadette Jiwa turned her award-winning blog into a bestselling book
I stumbled across Bernadette Jiwa‘s lovely short book, Make Your Idea Matter, via a brief mention on Seth Godin‘s blog. Bernadette is a rare talent in a special niche: she is a brand name consultant and founder of The Story of Telling. Born in Dublin, she is based in Perth, Australia which she calls “one of the world’s most isolated cities [...]
I am not Seth Godin (but you knew that)
I woke up this morning with a jolt of humility. When Seth lifts his pinkie finger, hundreds of thousands of people listen. And thousands of them put down money – if he asks them to. This happened with his recent Kickstarter campaign. He raised $40K, his goal, in the first couple of hours. His total at the end of 30 days [...]
Is writing a book on your 2013 list? Go for it.
You may have missed my bleeps around the interwebs about the opening of Beta Author Boost. Launching a program during the Presidential debates was not the best timing. Oops. The program runs from Nov. 15, 2012 – Jan. 24, 2013. Beta Author is a unique online workshop to help you write a short, kick-ass (aka high quality) eBook in 8 weeks. It [...]
Why writing a book (even a short one) is scary
I’m going to divert from the official line for a minute and talk about FEAR as it relates to writing a book. The official line of the publishing revolution goes something like this, “Gee whiz, now anyone can write and publish an eBook to Kindle. Hey it’s as easy as writing a blog post and hitting publish!” Ha! If only [...]
How preparing a 5-minute Ignite talk is like writing a short book
Riddle: how is a 5-minute Ignite talk like a short eBook? Both are condensed, both are challenging to create. Giving a five-minute Ignite talk (they’re like mini TED talks) is a tricky performance: your slides advance automatically every 15 seconds and your words have to match up. Five minutes – and 20 slides – is not much time to get across your idea. [...]





