The Corporate Blogging Book (Updated Edition)
Called smart, witty and accessible by Kirkus Reports, the original hardcover edition of The Corporate Blogging Book (Penguin Portfolio, 2006) was one of the first books published about business use of social media.
Facebook was barely on the map and Twitter didn’t exist. And frankly we weren’t really using the term social media.
I self-published the updated eBook edition, which was really the beginning of Voxie Media.
“The world does not need any more boring corporate blogs. We do, however, need a great one… from you. Open this book to any page and you’ll discover ideas you can use to accomplish that goal, starting right now.”
– Seth Godin (his blurb for the hardcover edition)
My new preface explains why blogging is still the hub of an effective social media and content marketing strategy – despite the buzz surrounding Facebook and Twitter. You own and control your blog, it’s part of your website and it is, or should be, the most direct route to what is authentic and interesting about your company. Twitter accomplishes this for some organizations.
So I included a new section on Twitter to explain how it complements, but doesn’t replace, a blog. I revised the section on the ROI of blogging and I made updates and changes throughout.
“A quick note to tell you that I finally picked up your updated book earlier this week and just finished reading it on my Kindle. I loved it. It was really the thing I needed to get my butt blogging again. Both personally and for GeniusRocket. It was a great read.”
– Peter LaMotte, President, GeniusRocket
This new edition is surprisingly up-to-date, given all that has happened in our social media saturated world in just a few years. I hope you’ll take a look at it on your Kindle or smartphone or iPad. You can read it on almost any digital device.
eBook formatting by eBookArchitects
Cover by 1106Design
