Should you judge an e-book by its cover?

eBookCover

The wonderful thing about the new world of publishing is that anyone can write, publish and sell an eBook on Amazon Kindle. The unfortunate thing about the new world of publishing is that anyone can write, publish and sell an eBook on Amazon Kindle. Sound harsh? Maybe. But the fact is that in the DIY (Do It [...]

Why a short book? Hint: quicker to write and delivers same business benefits

beta-author-boost

The cool thing about writing a short book and publishing immediately on Amazon Kindle is that you can think of yourself as a Beta Author. Why Beta? Think of it as an Agile Book Launch. Your short book will be provocative, smart and well-written. It will have a sizzling title and a click-inducing cover. But it [...]

Three words for 2012: Alignment, Quiet and Compassion

Chinese_Dragon_2012

Inspired by a number of other bloggers and authors, including Chris Brogan (Temple, Untangle, Practice), Jonathan Fields (Serve, Inspire, Transcend) and Chris Guillebeau (Finishing), I am starting 2012 with three words. I was tempted to say “launching” 2012 because that’s what it feels like. More about that in a minute. First, my words: Alignment Quiet [...]