Stand Up & Stand Out: And Watch Your Product Fly Off the Store Shelves
Stand up pouches are part of a $5 billion (and growing) market in the U.S., Canada, and Mexico. Initially they were only an option for the big boys like Nestlé and Procter & Gamble. Author David Marinac launched StandUpPouches as a way for smaller companies to take advantage of this unique and compelling retail packaging, as well as for larger firms to test new pouches.
His book is the absorbing, behind-the-scenes story of how he built StandUpPouches into the leading online brand for flexible packaging. His company now sells over ten million pouches annually, with sales doubling year after year.
Why he wrote and published a book with Voxie Media
“We spend hundreds of thousands of dollars on marketing and there isn’t anything that has had as profound an effect on our credibility as the little book I wrote and published with Debbie Weil. ” – David Marinac