Stand Up & Stand Out: And Watch Your Product Fly Off the Store Shelves
Stand up pouches are part of a $5 billion (and growing) market in the U.S., Canada, and Mexico. Initially they were only an option for the big boys like Nestlé and Procter & Gamble. Author David Marinac launched StandUpPouches as a way for smaller companies to take advantage of this unique and compelling retail packaging, as well as for larger firms to test new pouches.
His book is the absorbing, behind-the-scenes story of how he built StandUpPouches into the leading online brand for flexible packaging. His company now sells over ten million pouches annually, with sales doubling year after year.