One Bite At a Time: 21 Tasty Morsels of Excellence in Pharma Sales Management
Mark Wayland’s eBook is an edited collection of 21 of his most popular newsletters written for pharmaceutical sales managers.
The former Group Training Manager of Pfizer Australia, Mark is founder of The Last 3 Feet, a pharmaceutical sales coaching consultancy.
He is based in Sydney (Manly Beach, to be precise) and participated in the first Beta Author Boost via Skype video.
He credits the Beta Author program with providing “insight, guidance, assistance, and direction in just the right way when and where it was needed” in order to take his book idea to completion.
For the past eight years, Mark has written a fortnightly newsletter for each of his client companies. Its sole purpose is to keep coaching, leadership and performance improvement top-of-mind. He delivers his wisdom in compelling “bite sized pieces.”
Mark and Debbie worked together to review the dozens of newsletters he’s written. They identified major themes as well as selecting the ones that leapt off the page. They also brainstormed a dozen titles, using invaluable input from the other Beta Author participants. The book is in its final edit phase and will be available for purchase and download soon.