Author Archive
Is writing a kick-ass eBook for Kindle one of your goals for 2012?
We’re betting it is. And there are one no spots left to pre-register for the next Beta Author Boost, starting in March 2012. Regular enrollment begins in February 2012. Beta Author Boost is a unique writing workshop that enables up-and-coming business authors to write and publish a short, kick-ass eBook for Amazon Kindle in 8 weeks. The first Beta Author […]
Context vs. content: what sells your book?
Context is one of those words that sparks a multidimensional image in your head. That is key to understanding why context (who, where, how, what, why) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You […]
Announcing Beta Author Boost: publish a kick-ass Kindle eBook in 8 weeks
[Sold out in less than 12 hours.] The cool thing about publishing a book for Amazon Kindle is that you can think of yourself as a Beta Author. It’s easy to take the plunge and commit to publishing a digital book, knowing you can update your book later. And forget BOOK in all caps. When you write an eBook it […]
David Meerman Scott’s new eBook on real-time PR is released in (almost) real-time
David Meerman Scott often writes with great clarity about stuff that the rest of us are thinking about but haven’t gotten around to articulating. His newest book, Newsjacking, released today (11/14/11), is no exception. Two things are notable about Newsjacking: 1. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon Nook and Sony) […]
What is the definition of a book?
What, in fact, defines a book? Is it the linear, text-only format, whether digital or print? Is it the reading experience? Those are questions a lot of folks are asking. Two filmmakers in DC, Aziz Isham and Patrick White, have their own answer. Not a definitive answer, mind you. But an intriguing approach to the continuing redefinition of a book. […]
Parsing the genius of Steve Jobs
Today is a sad but provocative day as so many people try to articulate precisely why Steve Jobs (who died yesterday at age 56) was a genius and a visionary. We know that Steve and Apple (one and the same for the past several decades) revolutionized the technology and computer industries. We know that he changed forever how we consume […]
Attention business authors: self-publishing is no longer for losers
A few years ago, the idea of self-publishing a serious book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the big name publishers. Well, guess what. The book publishing – and reading – revolution is happening right now. The idea that self-publishing […]
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